Chapter 14 Evans Berman
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Chapter 1 Consumer Behavior Its Origins And Strategic Applications
Consumer Behavior
Schiffam01
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consumer behavior
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Chapter 1 Consumer Behavior: Its Origins & Strategic Applications
1 - 1 Copyright 2007 by Prentice Hall Consumer Behavior: Meeting Changes and Challenges CHAPTER ONE.
Chapter Ten: Distribution Strategies. Chapter Objectives Identify the different channel functions and dimensions.Identify the different channel functions.
