Analytics3.0 e book
NASSCOM ILF 2014: The Digital Enterprise - Big Data and Analytics Lead the Way: Thomas H. Davenport, International Institute for Analytics
Online Retail And Services
Online marketing communications
Generic marketing entry strategies
Big data-in-big-companies iia
Analytics 3.0: Opportunities for Healthcare
Chapter 4 Marketing on the Web. Learning Objectives Product vrs Consumer based marketing Different market segments and how to approach them Consumer relationship.