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Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Chapter 15 Integrated Marketing Communications.
CHAPTER 8 PROMOTION part three: the marketing mix.
© 2013 Cengage Learning. All rights reserved. 1-1.
Copyright © 2001 by Harcourt, Inc. All rights reserved. 15-1 CHAPTER FIFTEEN INTEGRATED MARKETING COMMUNICATIONS Text by Profs. Gene Boone & David Kurtz.
Chapter 15 Integrated Marketing Communications. 15-2 Chapter Objectives 1.Explain how integrated marketing communications relates to the development of.
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