JK TYRE MAIN PROJECT
Int to mktng ch10
Marketing Management
PRODUCT SERVICE MGT 3.03 Understands the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to.
Chapter 9Copyright ©2009 Cengage Learning Inc. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian.
Chapter 10
Brand Mgmt
Product. Product Planning Involves making decisions about those features that are needed to sell a businesss products, services, or ideas.
Product Planning Unit 9. Product Planning How are decisions made to introduce new products and delete old old ones?
P RODUCT P LANNING AND D EVELOPMENT Marketing Co-Op.
Marketing Mix- Product-NPD PLC Brand Packaging Labeling
MARKETING 3.03
