Presentation 1
2011 3 21 Mindshare Transformers by Norm Johnston
WHAT MAKES A GREAT GLOBAL BRAND ?
Emotional Branding
127528080-Case-Kel-5-Nike
INTERNATIONAL MARKETING PRESENTATION SUCCESS STORY OF “NIKE”
Chapter 11: Branding Unit 3: The Marketing Mix. Learning Goals Explain the purpose of a brand Distinguish between a brand name, a logo, and a slogan.
