Essentials of Marketing Chapter 15 Advertising, Publicity, and Sales Promotion McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All.
advertising and sales promotion
Part Seven Promotion Decisions 20 Personal Selling and Sales Promotion.
20 Personal Selling and Sales Promotion. Copyright © Houghton Mifflin Company. All rights reserved.20 | 2 Agenda The Nature of Personal Selling Elements.
