Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000 MARKETING, 6/e BERKOWITZ KERIN HARTLEY RUDELIUS Irwin/McGraw-Hill C H A P T E R S E V E N ORGANIZATIONAL.
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5 BUSINESS MARKETING [B2B]. RESELLERS B2B MARKETS ----------------- CONSUMER MARKETS RESELLERS SUPPLY CHAIN OEM SERVICES INSTITUTIONS GOVERN- MENT TRANSPOR-
Slide 6-2 ORGANIZATIONAL MARKETS AND BUYER BEHAVIOR C HAPTER.
© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/IrwinSlide 6-2 ORGANIZA- TIONAL MARKETS AND BUYER BEHAVIOR C HAPTER.