A New Breed of Brand Advocates and Social Networking
MSL China & renren.com: Anyone Could Be Your Brand Ambassador
Endorsements Report
Mission Possible: Profiling Shopping Occasions for Retail and Channel Partners
Managing Cannibalization: The Strategic Role of Promotion Mechanisms Dipak Jain Kellogg School of Management, Northwestern University With Romana Khan.
Google Adwords Presentation
Event4u profile
Eight Reasons For Evalu8ing Your Agencies (rather than just survey them)
Marketing Channel
Shopping Occasion Segmentation
June 2013 newsletter
Online Reputations
