Measuring the Effectiveness of the Promotional Program
Chapter 18 Presentation
Assessing Ad Message Effectiveness. Watchability by Millward Brown Function of involvement and enjoyment Use –Humor –Music –Limited voice-overs –Pace.
Chapter 19
Chapter19
Effectivenessof promotional
Advertising Effectiveness Module 7
19_f.ppt
MeasuringMeasuring the Effectiveness of the Promotional Program MeasuringMeasuring the Effectiveness of the Promotional Program 19 McGraw-Hill/Irwin Copyright.
2007 Thomson South-Western Assessing Ad Message Effectiveness Chapter Twelve.
Chapter Eleven Assessing Ad Message Effectiveness.
Assessing Ad Message Effectiveness
