Schiffman CB10 PPT 01
Perloff 3
Course Objectives Explain What is meant by Consumer Behavior Describe the Types of Consumers Explain Why do Consumers Buy Explain the Importance of Consumer.
Fundamentals of Microeconomics. Puzzle Why the consumers are so different? Consumer preferences Budget constraints What amount and types of goods.
CHAPTER 3 Consumer Markets and Consumer Buyer Behavior Objective: exploring the dynamics of consumer behavior and the consumer market.
Consumer Markets and Consumer Buyer Behavior Chapter 6.
Marketing and Advertising in E-Commerce. Learning Objectives 1. Describe the factors that influence consumer behavior online. 2. Understand the decision-making.
Chapter 4 Consumer Behavior, Market Research. Electronic Commerce 2 Learning Objectives 1.Describe the factors that influence consumer behavior online.
Chapter 3 CONSUMER CHOICE. Chapter Outline 4-2 1. Preferences. 2. Utility. 3. Budget Constraint. 4. Constrained Consumer Choice. 5. Behavioral Economics.
Consumer Markets and Consumer Buyer Behavior Alokesh Banerjee.
Marketing and Advertising in E-Commerce CIS 579 – Technology of E-Business Joseph H. Schuessler, PhD Joseph.schuesslersounds.com Tarleton State University.
ANALYZING CONSUMER MARKET & BUSINESS MARKET. Overview MARKET BUSINESS CONSUMER 1.Definition of consumer market 2.Types of consumers 3.Factors influences.
