Principles of Marketing
Marketing - Chapter 8
Products, Services, and Brands Building Customer Value
11. analysis of product
Mktg 4 product_brand_1
mkt notes
Kotler pom13e instructor_08
Module 5 product and service marketing
2011.08 marketing principles
Product, Services, and Branding Strategy A Global Perspective 8 Philip Kotler Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver Yau Hon-Ming.
Chapter 8 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Eight Products, Services, and Brands Building Customer.
Chapter 13
