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The Marketing Environment Chapter 4. 4 - 1 Objectives Know the environmental forces that affect the company’s ability to serve its customers. Realize.
The Marketing Environment. Introduction The importance of understanding the Marketing Environment Micro-environments vs. Macro-environments Scan environments.
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The Marketing Environment. Marketing Environment Marketing Environment consists of the actors and forces outside marketing that affect marketing management’s.
Slide 2.1 Chaffey et al., Digital Marketing: Strategy, Implementation and Practice, 5 th edition © Pearson Education Limited 2013 Chapter 2 Online marketplace.
3- 1 Chapter Three Analyzing the Marketing Environment.
Marketing Planning and Control Revision session. Different kinds of organizations Production led Product led Sales led Market led People Led.
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