Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 8 - 1 Chapter 8: Designing and Managing Service Processes.
Slide © by Lovelock, Wirtz and Chew 2009 Essentials of Services MarketingChapter 1 - Page 1 CHAPTER 8 Designing and Managing S ervice Processes.
Services Marketing Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 8 – Page 1 Chapter 8: Designing and Managing Service Processes.
Service Marketing - Love Lock Chapter-08
SM7_Ch08_Process_ge.pptx
Copyright © 2008 Pearson Education Canada Services Marketing, Canadian Edition Chapter 8- 1 Chapter 8 Designing and Managing Service Processes.
Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 8– Page 1 Chapter 8: Designing and Managing Service Processes Services Marketing 7e, Global.
Designing and Managing Service Processes
