1 Overview of Selling. 1 Personal Selling – Defined An important part of marketing that relies heavily on interpersonal interactions between buyers and.
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 1.
Adaptive Selling for Relationship Building What is adaptive selling? Why is it important for salespeople to practice adaptive selling? What kind.
Tuesday September 15, 2015 Seneca College – School of Marketing.
Overview of Selling
6-1 Communicating the Sales Message 6. 6-2 COMMUNICATING THE SALES MESSAGE.
1 Overview of Selling. 1 Learning Objectives Define personal selling and describe its unique characteristics as a marketing communications tool. Distinguish.
