Chapter 17 Presentation
Marketing Latam - 03 Cultural Environment
Cultural Dynamics in Assessing Global Markets. 4 - 2 Chapter Learning Objectives The importance of culture to an international marketer The origins and.
4 - 1 Chapter Learning Objectives The importance of culture to an international marketer The origins and elements of culture The impact of cultural borrowing.
4 - 1. 4 - 2 4 Cultural Dynamics in Assessing Global Markets Chapter.
