2006 PBS BRAND MASTERS SEMINAR MAY 20, 2006 DAVID B. LIROFF, VP / CTO WGBH BOSTON 1 Technological Drivers of Change in the Media Environment.
1 CHINAS CHANGING MEDIA ENVIRONMENT. BASIC FEATURES OF CHINAS MEDIA ENVIRONMENT A controlled media environment where government exercises central control.
B eneficiary C ommunication WHAT B eneficiary C ommunication.
LECTURE 2 SLIDES The media environment. Lecture content Size and shape of the contemporary media industry Regulation of the media Current issues arising.
