© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin PERSONAL SELLING AND SALES MANAGEMENT 20 C HAPTER.
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin DEVELOPING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETING 1 1 C HAPTER.
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin DEVELOPING NEW PRODUCTS AND SERVICES 10 C HAPTER.
