PPT 5-1 5 th Edition. PPT 5-2 Chapter 5 Retail Marketing Strategy McGraw-Hill/Irwin Levy/Weitz: Retailing Management, 5/e Copyright © 2004 by The McGraw-Hill.
Retail Market Strategy 5.1 Key Issues What is retail strategy statement How does it differ from “mission” and “tactics” Career-search “strategy”
