advertising and sales promotion
Place and Development of Channel Systems
Distribution Customer Service and Logistics
Final Consumers and Their Buying Behavior For use only with Perreault and McCarthy texts. © 2003 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin.
Www.mhhe.com/fourps For use only with Perreault and McCarthy texts. © 2006 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin CHAPTER NINE Product Management.
CHAPTER FOUR Evaluating Opportunities in the Changing Marketing Environment.
Basic Marketing – Chapter 06 Supplementary PowerPoint Archive This is an archive of photos and exhibits from the text and additional graphics and exhibits.
CHAPTER EIGHT Improving Decisions with Marketing Information.
