Marketing for Hospitality and Tourism, 3e©2003 Pearson Education, Inc. Philip Kotler, John Bowen, James MakensUpper Saddle River, NJ 07458 1 Chapter 8.
1 Chapter 7:Market Segmentation, Targeting, and Positioning for Competitive Advantage “You cannot be all things to all people”
Kotler / Armstrong, Chapter 17 _____ marketing usually seeks a direct, immediate, and measurable consumer response. 1.Mass 2.Indirect 3.Direct 4.Separate.
Rich & Culture China Culture Seminar 2012 Prepared by : Jason Li.
MARRIOTT VACATIONS WORLDWIDE NYSE: VAC (Buy). Stock Overview Price: 54.95 Market Cap: 1.91B 52 week low: 40.42 52 week high: 58.14 Beta: 1.52 Valuation.
