Kotler Mm14e Im 02
Strategic Planning
Winning Markets Through Market-Oriented Strategic Planning by Philip Kotler RCBC Campus July 19, 2006 Prof. Mundy Gonzalez De La Salle University Professional.
Complete compact philip kotler
2 Developing Marketing Strategies and Plans 1. Phases of Value Creation and Delivery Choosing the value Providing the value Communicating the value.
Chapter Six Business- Level Strategy and the Industry Environment.
Delivering marketing strategies
Business- Level Strategy and the Industry Environment
