Bus169 Kotler Chapter 02
"Find Their Level": African American Roots Tourism in Sierra Leone and Ghana by Adia Benton and Kwame Zulu Shabazz
Week 5 Marketing Strategy Entrepreneurship ELIB 203.
Chapter 2. Strategic planning: The process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing.
Marketing Strategy ‘ The marketing logic by which the business unit hopes to create customer value and achieve profitable customer relationships’ (Kotler,
Week 5 Marketing Strategy Entrpereneurship ELIB 203.
Marketing Strategy
