Manning Selling 3ce Ch01
Section 1.1 Marketing and the Marketing Concept
MARKETING 1 Chapter 1 MARKETING TODAY AND TOMORROW 1-1What Is Marketing? 1-2Businesses Need Marketing 1-3Understanding the Marketing Concept 1-4The Changing.
Marketing Functions of Marketing Unit 2, Lesson 1 Copyright © Texas Education Agency, 2012. All rights reserved.
1. Marketing Management
