What is MARKETING? Some basic definitions of marketing and the marketing concept.
STRATEGY GENERIC STRATEGIES FOUR PS MAPS & MATRIXES SWOT, OPPORTUNITY & THREAT, BOSTON GROWTH SHARE, PRODUCT LIFE CYCLE, COMPETITOR MAP, PERCEPTUAL MAP.
Introduction The Moral Group Moral Group was established in 2007 having its command office at Lucknow and working in 24 states with 80+ branchs, 300+
Outline for presentation zIntroduction of course and background zIntroduction of marketing e-book zHow will the course be conducted? zWhat is marketing?
Marketing Your Healthcare Organization Is it really for YOU? Dr. Hesham O. Dinana.
1. The Functions of Marketing 2. Understand the Marketing Concept 3. Marketing Utilities 4. Define a Target Market 5. Understand how Markets are Segmented.
Motivation Prabu Doss. K [email protected]. Introduction Needs are the essence of the marketing concept.
The Marketing Concept The Basic Idea 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222 4444 5555 1111 3333 2222.
Marketing is All Around Us Intro to Marketing. Objectives: Describe market share Define and analyze a target market Explain the economic value and benefits.
Chapter 2 Basic Marketing Concepts 1 Marketing Essentials Chapter 2 Basic Marketing Concepts Section 2.1 The Marketing Concept.
Marketing 5/ed J. Paul Peter, James H. Donnelly, Jr., Carlo Alberto Pratesi Carmine D Arconte Ludovica Principato Copyright © 2013 – The McGraw-Hill Companies.
Customer-Driven Marketing Chapter 11.