Chap 001
Www.mhhe.com/fourps For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2008 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Marketings.
Essentials of Marketing Chapter 1 Marketing’s Value to Consumers, Firms, and Society McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc.
A Global Managerial Approach Basic Marketing. CHAPTER ONE CHAPTER ONE Marketing’s Value to Consumers, Firms, and Society.
