The top documents tagged [marketing academics]

Using 7p, Generic Marketing Mix

Gronroos Value co creation in service logic mt final 2010

Too Difficult

Vietnam 2013 ad print bleeds[1]

Driving forces of supermarke's consumer trust

Driving forces of supermarke's consumer trust

Customer Relationship Management and Competitiveness of Commercial Banks in Kenya

When Good Brands Do Bad

A Customer Relationship Management Roadmap- What is Known, Potential Pitf

10634b

Journal of Research in Interactive Marketing Debra Zahay Editor-in-Chief.

A Theoretical Conceptualisation of Trust and Commitment as Two