Content marketing
3 The Marketing Environment. Copyright © Houghton Mifflin Company. All rights reserved.3 | 2 Agenda Examining and Responding to the Marketing Environment.
3 | 2Copyright © Houghton Mifflin Company. All rights reserved. Part Two Environmental Forces, Social Responsibility, And Ethics 3.The Marketing Environment.
MARKETINGGoldenCHAPTER 3 MARKETING ENVIRONMENT Consists of external forces that directly or indirectly influence an organization’s acquisition of inputs.
Part Two Environmental Forces, Social Responsibility, And Ethics
Chapter 12 Customer-Driven Marketing Learning Goals Summarize the ways in which marketing creates utility. Explain the marketing concept and relate how.
