Handout 1
Fashion Development
Russian banks sovereign ratings: a comparative study
Russian banks sovereign ratings: a comparative study S.Smirnov, A. Kosyanenko, V. Naumenko, V. Lapshin, E. Bogatyreva Higher School of Economics, Moscow.
Chapter 4: Market Orientation and Cross-Functional (Marketing/R&D) Interaction.
Chapter 6: Marketing Research in High-Tech Markets.
Chapter 1: Introduction to the World of High-Technology Marketing.