Strategic Marketing Jan 2010
Marketing Management Session 6
Competitive Dynamics (Chapter 11 Kotler-Keller) 14th
automobiles
Kotler mm 14e_11_ippt
How should market Challengers attack market Leaders?
11 Competitive Dynamics 1. 11-2 Chapter Questions How do marketers identify primary competitors? How should we analyze competitors’ strategies, objectives,
Dealing With Competition
