11374 Motives Mcguire
Consumer Behaviour
366 ach010
TRAIT THEORY
CHAPTER TEN Motivation, Personality, and Emotion McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.
Marketing 334 Consumer Behavior Chapter 10 Motivation, Personality, and Emotion Based on Consumer Behavior, 10th edition by Hawkins, Mothersbaugh and Best.
Trait Theory Practically all personality theorists are concerned with traits. After all, traits are what make us who we are; they are the relatively permanent.
334 - Chapter 10
Trait Theory
