CRM Marketing
Applications of Databases Marketing in B2C and B2B Scenarios Paul J.C. Chang | Eneida Lau | Ximena Salazar | Lester Arellano | José-Pablo González |Edith.
Www.drvkumar.com Copyright Dr. V. Kumar, 2005 Customer Relationship Management A Databased Approach V. Kumar Werner J. Reinartz Instructor’s Presentation.
András BauerMarketing Management1 Customer Relationship Management Basic Assumptions for this paradigm: 1. There is a lifetime-profitability correlation.