Unraveling the Mystery of Social Media ROI
Smart PR Measurement in the Digital Age
Practical Social Media Measurement
ROI of B2B Social Media
Strategic Communications Planning
From "Check" to "Checkmate"
The Magic Of PR Measurement
From WTF to KPI: Demonstrating the Business Value of Public Relations
"S" Is For Strategy: Charting Communication In The Digital Age
From ROI to KPI: Practical Solutions to Measurement Conundrums
Demystifying Communication in a Digital World: Social Media 101
Adventures In Measurement From Novice To Maven, And How To Get There.