Assessing the Return of investment on marketing Expenditure
MARKET ENVIRONMENT AND DEMAND FORECASTING
HOW IS STRATEGIC PLANNING CARRIED OUT AT ORGANIZATIONAL LEVEL?
MARKETING INTELLIGENCE BY JEET PAREKH IIT BHU
FORECASTING DEMAND AND MEASUREMENT
How can marketers assess their return on investment of marketing expenditures
Market Research : Doing it Right Way
What are the useful internal records for such a system?
COMPONENTS OF MODERN MARKETING INFORMATION SYSTEM
