17-1 Chapter Questions What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective.
5-1 MARKETING MANAGEMENT Analyzing Consumer Markets.
5-1 MARKETING MANAGEMENT Consumer Markets. 6-2 Rational Model of Decision Making.
Copyright © 2006 Pearson Education Canada 17-1 Chapter Questions What is the role of marketing communications? How do marketing communications work? What.
