Lecture 1
MBA 532 Marketing Communications Strategy with Duane Weaver The Process: Advertising and Integrated Brand Promotion.
The breakup
“THE PROOF IS IN THE PUDDING” “TIME TELLS ALL” “Its not only what you say, but how you do it” IMC: … WHERE EXPECTATION MANAGEMENT MEETS REALITY Building.
PERCEPTION IS REALITY. Marketing 260 Buyer Behaviour with Duane Weaver Week 1 – Introduction & Chp. 1.
WELCOME to Buying 101 “An Overview of Buying” Prepared and Presented By Student Affairs Buyers Council Office of Student Affairs Students First Please.
PMBA 502 Foundations of Marketing with Duane Weaver Introductions and Course Overview.
Patient Safety Workshop. Introductions Students Tutors.
MBA 523 INTERNATIONAL MARKETING with Duane Weaver Introductions, Course Overview, Chp. 1 and Case Analysis.
