Turban Ec2010 Ch04
4-1 4.2: One-to-One Marketing and Personalisation in EC One-to-one marketing: –Marketing that treats each customer in an unique way, facilitated by the.
Cleveland internet marketing
Chapter 9 A New Paradigm For Internet Research E-commerce and Information Technology in Hospitality and Tourism Copyright 2004 by Zongqing Zhou, PhD Niagara.
Virtual Marketing. 1.Role of the Internet : technological development,development of e-Commerce, different commercial models, diverse roles of websites.
E-marketing
Chapter 4 Consumer Behavior, Internet Marketing, and Advertising.