Marketing - Chapter 17
CH 19 Managing Personal Communications
Gilt Groupe Achieving Unprecedented Customer Engagement Through Personalization and Real-time Service
CH20
Customer Experience Transformation: 5 Research Findings And 12 Action Items
The Digital Transformation: Key Findings and Action Items
Direct Response Chapter 15. 15-2 Part Five: Integration and Evaluation Part 5 deals with the complexities of marketing communications.
Direct and Online Marketing: Building Direct Customer Relationships 17 Principles of Marketing.
MARKETING MANAGEMENT 12 th edition KotlerKeller 19 Managing Personal Communications.
MARKETING MANAGEMENT 12 th edition 19 Managing Personal Communications KotlerKeller.
MARKETING MANAGEMENT 12 th Canadian edition 19 Managing Personal Communications Dr. Sylvain Charlebois, University of Regina Copyright © 2007 Pearson Education.
