New Product Adoption
Chapter Six MarCom’s Role in Facilitating Product Adoption.
Diffusion of Innovations and Community Mobilization and Empowerment Models Epi 246 Margaret Handley, PhD MPH Lecture 4 October 20, 2011.
IT Innovation Diffusion of High-Technology Products and Innovations.
Marketing Communications and New Product Adoption
2007 Thomson South-Western Facilitating the Success of New Brands Chapter Seven.
2007 Thomson South-Western Facilitation of Product Adoption, Brand Naming, and Packaging Chapter Seven.
