Marketing Environment
Evaluating a Firm’s External Environment 2-1 Chapter 2.
Lecture 02: Strategic Analysis I: The External Context Niels-Erik Wergin Strategic Management.
Evaluating a Firm’s External Environment 2-1 Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall. Chapter 2.
Evaluating a Firm’s External Environment Chapter 2.
4,5/4,5 CM Sociedade Portuguesa de Inovação The NEST Program and the Future of European Research at the Frontier Rachel Newton CRC 2005.
2-1 Evaluating a Firm’s External Environment. 2-2 Why External Analysis? External analysis allows firms to: discover threats and opportunities see if.
