Unit 2: Supply, Demand, and Consumer Choice Can they see me?
© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 14 DETERMINING THE BEST PRICE 14-1The Economics of Price Decisions 14-2Developing Pricing Procedures.
Chapter 6: Elasticity and Demand McGraw-Hill/Irwin Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved.
MARKETING MARKETING © South-Western Thomson CHAPTER 14 Determining the Best Price 14.1 14.1 The Economics of Price Decisions 14.2 14.2 Developing Pricing.
Demand Chapter 3. What is demand? The willingness and ability to purchase a good or service Demand = Willingness and ability to purchase.
Demand: Elastic and Inelastic. What couldn’t you live without?
