MARKETING MANAGEMENT 12 th edition KotlerKeller 17 Designing and Managing Integrated Marketing Communications.
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chapter 16 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. IMC: Direct Marketing, Personal Selling and Sales.
chapter 07 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Developing Marketing and Advertising Plans.
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Overview April 7 th Today’s Objectives Let’s meet! Tell me about yourselves! Stating course objectives Going over the syllabus Stating course.
17 Designing and Integrating Marketing Communications 1.
The Marketing Process and IMC. Overview Topics: Definitions of “Markets” The Marketing Concept The Four Ps (The Marketing Mix) The Marketing Plan.
NTSB General Aviation Focus GAMA Board of Directors May 10, 2012 Earl F. Weener, Ph.D. NTSB Board Member.
