Family life cycles and its impact on marketing
Consumer behavior family structure and stages
BB Exam Revision and Specimen Questions (April 2011)
Chapter 9 Market Segmentation, Targeting & Positioning-Marketing Management
Consumer Behaviour Segmentation
Carmen Diana Deere Center for Latin American Studies and Food & Resource Economics University of Florida.
CHAPTER SIX The American Society: Families and Households McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter 6 Families and Households Based on Consumer Behavior, 10 th ed. by Hawkins, Mothersbaugh and Best.
