McDonald's Corporation Authors: Adrian Magopet Kevin A. Sanders Armand Koti Northeastern Illinois University | MGMT 393- Strategic Management | March 2013.
K INSHUK J ERATH (CMU) L IYE M A (U NIV. OF M ARYLAND ) Y OUNG -H OON P ARK (C ORNELL ) K ANNAN S RINIVASAN (CMU) M ARKETING S CIENCE (2011), 30(4), 612–627.
Pricing Strategy. What Is a Price? Narrow Definition: The amount of money charged or paid for a product or service. Broad Definition: The sum of all values.
Pricing. What Is a Price? Narrow Definition: The amount of money charged or paid for a product or service. Broad Definition: The sum of all values consumers.
