Chap 18
Copyright © 2001 by Harcourt, Inc. All rights reserved. 18-1 CHAPTER EIGHTEEN PRICE DETERMINATION Text by Profs. Gene Boone & David Kurtz Multimedia Presentation.
Pricing Decisions Jeremy Kees, Ph.D.. Pricing Overview PricePrice: the exchange value of a good or service Robinson-Patman ActRobinson-Patman Act –Federal.
Chapter 18 Pricing Concepts
