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Chapter Ten. Lecture Plan Noncomparative Scaling techniques Continuous Rating Scales Itemized Rating Scales Itemized Rating Scales Decisions.
Store Types. Department Store Offers lines of merchandise in three categories: furniture, home finishings, and general apparel. Offers.
3. Retailing. In this unit learners are expected to : learn the vocabulary and expressions in retailing industry; learn the vocabulary and expressions.
Chapter Ten. Figure 10.1 Relationship of Noncomparative Scaling to the Previous Chapters and the Marketing Research Process Focus of This Chapter Relationship.
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