Chapter 3: Consumer Behavior 1 of 37 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Microeconomics Pindyck/Rubinfeld, 8e. MARGINAL.
MARGINAL UTILITY AND CONSUMER CHOICE 3.5 ● marginal utility (MU) Additional satisfaction obtained from consuming one additional unit of a good. ● diminishing.
