Marketing Strategy
Chapter 2 Strategic Planning for Competitive Advantage 2014
Chapter 15 The marketing process and marketing strategy.
Plan de mk
2011.2.02 Marketing
Strategic Planning
1 Lamb, Hair, McDaniel CHAPTER 2 Strategic Planning for Competitive Advantage 2010-2011.
Strategic Planning: Developing and Implementing a Marketing Plan
ch02
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1Chapter 2 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning Strategic Planning for Competitive Advantage Prepared by Deborah Baker.
