-Chapter 12 Powerpoints
Chapter 12 – Preparing for the Sale. The 4 p’s of the marketing mix include product, place, price, and promotion. Unit 5 will help apply these aspects.
Explain the nature & scope of the selling function Marketing 2.01 & 2.03.
Section 12.1 The Sales Function Chapter 12 selling overview Section 12.2 Sales Careers.
