Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations 3 McGraw-Hill/Irwin Copyright © 2009.
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Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations McGraw-Hill/Irwin.
Consumer Motives, Goals & Involvement Consumer Motives, Goals & Involvement 7 Chapter McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies,
