Competing in the Global Marketplace CHAPTER 3 The Future of Business The Essentials 4 th Edition Gitman & McDaniel Prepared by Deborah Baker Chapter 3.
LECTURE 5 GLOBAL Context I. Purpose of Lecture What is Globalization? What are its driving forces? Specify the basic global strategy and global organizational.
Competing in the Global Marketplace
Competing in the Global Marketplace Chapter 3. Chapter 3 Learning Goals 1.Why is global trade important to the United States? 2.How is global trade measured?
